Events
GAT Webinar: Turning Up Local User Volume
Events
BLEND’s CMO, Hila Shitrit Nissim speaks at the 4th Alignment webinar which focuses on user voices and data as part of the localization process.
The Alignment is hosted by Global App Testing and this episode brings together localization experts to talk about turning up the local user volume – international user data and user voices – and infusing your product process with international users all the way through.
The speakers include:
- Miguel Sepulveda from King
- Carrie Fischer from Subway
- Rieko Knickerbocker from Slack
- Horatiu Marc from Global App Testing
- And our own Hila Shitrit Nissim, BLEND’s CMO
The topics discussed:
- What is the best way to get international users?
- How can we introduce global users earlier in our product planning?
- What are easy ways to put our ear on the ground abroad?
- What does a proactive vs reactive quality strategy look like?
- How do you empathize with an international audience quickly?
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