Events

BLEND’s 2024 Localization Pros Forum in Tel Aviv

Events

On June 23rd, BLEND hosted our fourth annual Localization Pros Forum, a community event bringing together localization professionals from global businesses and startups in Tel Aviv. Over 50 industry professionals joined us to share their localization and global growth best practices, challenges, and strategies while enjoying coffee and a delicious breakfast spread.

Our annual event’s sessions and conversations continue to evolve each year with the industry’s current challenges and innovations. This year’s event featured speakers from top brands like Amdocs, AppsFlyer, Google, Wix, Payoneer, and Afimilk.

Here are some high-level takeaways from 2024’s keynote speakers:

⬅ If your website cannot support R2L languages, you’re excluding a significant population of internet users.

⚠ Consumers don’t trust brands with poor localization.

💹 Localization is just as much a growth investment as paid media is. Done strategically, it should always be an investment, not a cost center.

⏲ Onboarding AI to your localization processes is challenging and time-consuming, but it’s also inevitable.

🤖 At the same time, AI translation has great time and cost-saving potential once you integrate the right tool that suits your translation criteria and processes.

👩‍🎨 Translation is an art, and humans still do it best. If you’re looking for high-quality translation, don’t skip the human touch.

📍 Tailor your content according to locale, not language. Shared language doesn’t necessarily mean shared cultural references, idioms, or legal requirements.

🌎 Localized employer branding is essential if you want to hire and retain your dream team in other countries.